MSCHF Sells 1,000 Keys For 1 Shared Mystery Car

Following the release of unconventional objects such as Gobstomper sneakers in collaboration with Jimmy Fallon, billionaire-themed popsicles, and Tiffany & Co. participation trophies, MSCHF is back with a brilliantly nonpractical concept dubbed the Key4All. Described as a shift from Universal Basic Car to Public Universal Car, MSCHF has "rebuilt the entirety of ZipCar with a fleet of one single vehicle," selling 1,000 keys that all unlock the same car.In true Grand Theft Auto fashion, "the car i...